A friend of mine truly said that you could sell everything
if you market it well and have perseverance. He even exaggerates by giving the example of
selling “male handicap louse”.
I should say that I agree with him. Last week we went to an
extra ordinary picnic: Dîner en Blanc.
The idea starts from a French man, François Pasquier
in 1988. Probably one of those ideas that came up while you are a bit tipsy. He
decided to have classy picnics with a hand full of friends
in famous public places in Paris with a special dress code; white from toes to
tip. Now, his events gather more than 15000 people in more than 20 cities in
the world. The event’s venue is secret until the last minute that you get to
the place with pre-arranged buses.
This
year, 2013, it was in Montreal Olympic stadium and more than 5200 people has
dinner together. You should not only wear in white but also should bring your food,
chairs, tables covered in white. Although it might sounds strange that you
should pay 30$ and bring everything by yourself but I should say that the experience
is so special that my spouse and me decided to participate every year.
It is important how you market your
idea and how much you insist on it! You can make it world wired. Even if it is
only a bubbly idea that come to your mind under the influence of alcohol!
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