Suggestion, besides its daily meaning has another meaning: "the psychological process by which one person guides the thoughts, feelings, or behaviour of another". The second sense of the suggestion plays a great role in our society and culture. A great part of our taste has been made by the suggestion of the Other! The Other with a big O, according to Jacques Lacan, "it is only once it is formulated, named in the presence of the other, that desire appears in the full sense of the term"(1). In the other word, what we desire to have is what makes us happy to be acknowledged by the Other. In a way this was one of our priority to our cousins, Chimps, and help us to survive better through the evolution by mimicking and learning from the others, but nowadays can be abused as the origin of modern marketing and branding. To do what our Other ask you to do hence to be accepted kindly in a flock! Isn't it sad that the whole life is based on what other people, who they themselves do what others like, want us to be?
1)Lacan, J., The Seminar of Jacques Lacan: Book I: Freud's Papers on Technique 1953–1954 (W. W. Norton & Company, 1991), ISBN 978-0-393-30697-2
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